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LEGO Black Friday Guide

LEGO Black Friday 2026: Insiders Weekend Dates, Deals and Gifts With Purchase

By Isabella Reed • October 25, 2026

LEGO Black Friday 2026 runs Nov 27 to 30, with Insiders Weekend on Nov 21 and 22. See what to expect, how Insiders points work and where to buy LEGO for less.

LEGO Black Friday 2026: Insiders Weekend Dates, Deals and Gifts With Purchase

LEGO is one of the most popular Black Friday buys every year, whether you are shopping for a child's wish list or adding a big display set to your own shelf. For 2026, LEGO has already confirmed its dates: LEGO Insiders Weekend runs November 21 to 22, and the official LEGO Black Friday event runs from Friday, November 27 through Cyber Monday, November 30. This guide explains what to expect from each event, how LEGO Insiders points and gifts with purchase work, and how to decide whether to buy from LEGO.com or another store. Before you order, check our LEGO coupons and promo codes for the offers that are live right now.

LEGO Black Friday 2026 Dates

Event	2026 dates	Who can shop
LEGO Insiders Weekend	Saturday, November 21 to Sunday, November 22	LEGO Insiders members (free to join)
LEGO Black Friday	Friday, November 27	Everyone
Black Friday weekend	November 27 to 29	Everyone
LEGO Cyber Monday	Monday, November 30	Everyone

These dates come from LEGO's own Black Friday and Insiders Weekend pages. LEGO usually reveals the exact offers only a few days before each event, so the details below are based on what LEGO did last year.

What Happens During LEGO Insiders Weekend

Insiders Weekend is LEGO's members-only sale, held the weekend before Black Friday. It is often the best time to buy directly from LEGO, because members get extra rewards on top of any sale prices. In 2025, Insiders Weekend included:

Double Insiders points on purchases, worth about 10% back instead of the usual 5%, with even higher multipliers on some sets.
Three gifts with purchase: the 30365 Baby Gorilla Escape, 40774 Mini Knight's Castle and 40776 Hot Chocolate Stand, unlocked at different spending levels.
A points reward: the Classic Space-inspired Retro Space Explorer, available for 2,400 points.
Member deals on selected sets.

LEGO has not announced the 2026 Insiders Weekend gifts yet, but double points and tiered gifts with purchase have become a regular part of the event.

What to Expect on LEGO Black Friday and Cyber Monday

The main Black Friday event is open to everyone. LEGO usually combines three kinds of offers:

Discounts on selected sets. These are often sets that are close to retirement or have been on shelves for a while. Brand-new and highly popular sets rarely get big price cuts at LEGO.com.
Gifts with purchase. Free promotional sets when your order reaches a certain amount.
Accessory and merchandise deals. LEGO's Black Friday page already shows items such as the Yoda plush, a Mandalorian bag tag and wooden wall hanger sets at 50% off.

Free standard shipping applies to LEGO.com orders over $35 in the US, which most Black Friday orders will reach easily.

How LEGO Insiders Points Work

LEGO Insiders is LEGO's free loyalty program, and it matters more during Black Friday than at any other time of year.

Free to join. Create a LEGO account and sign up for Insiders before you shop.
Earn on every purchase. In the US, members earn 6.5 points per dollar spent on LEGO.com and in LEGO Stores, which works out to at least 5% back.
More ways to earn. You can also collect points by registering sets with the QR code in the building instructions and by completing surveys.
Spend any time. Points can be redeemed for money off future purchases or for exclusive rewards, including during Insiders Weekend.

The simple rule: if you plan to buy anything from LEGO.com during the holidays, join Insiders first. Double points during Insiders Weekend are effectively an extra 5% off your next order.

LEGO.com or Another Store: Where Should You Buy?

LEGO sets are sold by many retailers, and the cheapest place depends on the set:

Buy from LEGO.com for LEGO exclusives, sets only sold by LEGO, gifts with purchase and Insiders points. If a set is exclusive to LEGO, its Black Friday promotion is the only deal you will get.
Compare big retailers such as Amazon, Walmart and Target for widely sold sets. These stores often cut prices on popular LEGO themes during Black Friday, sometimes by more than LEGO itself.
Weigh the extras. A slightly lower price at another store can still lose to LEGO.com once you add the value of a free gift and double points.

For store-by-store Black Friday dates and price-match rules, see our full Black Friday deals guide.

Tips for Getting the Best LEGO Black Friday Deals

Make a wish list now. Add the sets you want to your LEGO wish list so you can check prices quickly when the sale starts.
Check the five-digit set number. Make sure you are comparing the exact same set, not an older edition or a smaller version with a similar name.
Look for retiring sets. Black Friday is often the last big sale before a set retires, and retired sets can become harder to find later.
Plan around gift thresholds. If a gift with purchase unlocks at a certain amount, combining orders can get you a free set.
Shop Insiders Weekend for points. If you are buying at full price anyway, the weekend before Black Friday often gives the most value back.
Check stock early. Popular sets and gifts with purchase can sell out, and some holiday sets are already on backorder.

LEGO Black Friday FAQs

When is LEGO Black Friday 2026?

LEGO's Black Friday event starts on Friday, November 27, 2026 and runs through Cyber Monday, November 30. LEGO Insiders Weekend comes first, on November 21 and 22.

Is LEGO Insiders Weekend only for members?

Yes, but membership is free. Join LEGO Insiders with a LEGO account before the weekend to get access to member deals and bonus points.

Does LEGO give double points on Black Friday?

LEGO has offered double Insiders points during Insiders Weekend in past years. The 2026 point offers have not been announced yet, so check LEGO's Insiders page closer to the date.

Is LEGO cheaper on Black Friday at Amazon or LEGO.com?

It depends on the set. Amazon, Walmart and Target often have bigger straight discounts on widely sold sets, while LEGO.com is the only place for exclusives, gifts with purchase and Insiders points.